New Dunkin Opens in West Side Aurora

Most people have heard the phrase “shop local.”Fewer people understand why it matters, how it works, or what actually happens when a dollar is spent locally instead of online or at a national chain.This article breaks down the real economic mechanics behind local spending, shows how communities across the U.S. have used it to strengthen their economies, and explores what actually convinces people to change their buying behavior, not through guilt, but through value and belonging.What Happens When You Spend $1 Locally vs. ElsewhereThe Local Multiplier Effect (Proven, Measured, Real)According to multiple studies by Civic Economics, MIT, and the American Independent Business Alliance (AMIBA):$1 spent at a local business recirculates 2–4× more in the local economy than $1 spent at a national chainLocal businesses return 48–68% of revenue to the local economyNational chains return 13–40%Online retailers return often less than 10%This is called the local multiplier effect.A Tangible Aurora Example: How One Dollar MovesLet’s walk through a realistic Aurora scenario.Step 1: A Resident Spends $25 at a Local RestaurantThat money:Pays local wagesPays rent to a local or regional landlordCovers utilities, maintenance, food supplyStep 2: The Restaurant Pays Local VendorsA local produce supplierA local linen serviceA local HVAC or plumberStep 3: Those Vendors Spend LocallyGroceries at a neighborhood marketHaircuts, childcare, auto repairDining at other local restaurantsStep 4: Taxes Stay LocalSales taxProperty taxFood & beverage taxThese support:SchoolsRoadsLibrariesPublic safetyParks and cultural institutionsResult:That original $25 can realistically generate $50–$100+ of local economic activity.Compare that to:Amazon → warehouse → national logistics → shareholder → out of stateWhy This Matters for Aurora SpecificallyAurora is:A mid-sized cityWith independent restaurants, service businesses, cultural institutions, and nonprofitsWith multiple commercial corridorsWith strong but uneven economic growthCities like Aurora benefit disproportionately more from local spending than major metros because:Dollars travel shorter distancesBusiness owners often live locallyCommunity relationships are denserOne business closing has ripple effectsCommunities That Do This Well (U.S. Examples)Asheville, NCInvested heavily in “buy local” campaignsSupports independent food, arts, and tourismResult: higher small-business density and strong civic identityGrand Rapids, MIStrong local business alliancesEmployer-driven local procurementDowntown revitalization tied directly to independent businessesBoulder, COLocal-first policiesVisible local brandingResidents identify buying local as part of civic pridePortland, OR (pre-pandemic data)One of the highest local recirculation ratesStrong food, retail, and maker ecosystemsThese cities didn’t rely on slogans, they made local spending visible and social.The Psychology Behind Why People Don’t Spend Local (And How to Change It)What Doesn’t WorkGuilt-based messaging“Save small businesses” without contextAbstract economic argumentsMoral pressureWhat Does Work (Backed by Behavioral Science)1. VisibilityPeople change behavior when they can see the impact.Example:“This purchase helped pay a local employee”“This business supports 3 local nonprofits”2. IdentityPeople spend locally when it aligns with who they believe they are.“I’m the kind of person who supports my city.”3. Convenience FramingLocal spending succeeds when framed as:SimpleFamiliarHabitualNot heroic.4. Social ProofPeople follow people.If trusted local voices model local spending, others follow.5. ReciprocityWhen businesses visibly give back, customers reciprocate.Proven Ways Communities Increase Local Spending1. StorytellingHighlight:OwnersWorkersFamiliesCommunity impact2. Local Gift Card CultureStudies show gift cards:Lock money into the local economyAre spent fully more often than cashAre especially effective during holidays3. Events That Connect Commerce to CommunityMarketsFestivalsFundraisersCollaborative promotions4. Third-Party ValidationPeople trust independent voices more than businesses promoting themselves.5. Habit-Based CampaignsSmall Business Saturday works because it’s ritualizedMonthly or seasonal reminders outperform one-off pushesWhy This Matters Beyond EconomicsCommunities with strong local economies consistently show:Higher civic participationStronger neighborhood tiesLower business turnoverMore resilient recovery after economic shocksLocal spending is not charity.It’s infrastructure investment — just decentralized.Highlights & Data SnapshotKey FindingsLocal businesses recirculate up to 4× more moneyIndependent businesses create more local jobs per dollarCommunities with strong local economies recover faster from downturnsKey SourcesCivic EconomicsAmerican Independent Business Alliance (AMIBA)MIT Local Multiplier ResearchFederal Reserve Bank community studiesUSDA Local Food Systems reports(These can easily be linked or turned into infographics.)The Opportunity for AuroraAurora already has:The businessesThe peopleThe cultureWhat’s needed is visibility, storytelling, and consistency.When residents understand that supporting local:Strengthens schoolsPreserves cultureKeeps dollars circulatingBuilds resilienceBehavior changes not overnight, but sustainably.Final ThoughtSpending local isn’t about avoiding Amazon.It’s about choosing to invest where you live.Strong communities are built one transaction at a time.

A new mobile food concept has officially launched in Aurora under the name The Flavor Lab, marking another addition to the city’s growing food and small-business ecosystem.The Flavor Lab is a mobile food truck and culinary experience, introduced to the community through a ribbon-cutting event supported by local partners, including Aurora Inclusive Development (AID) and the Aurora Regional Economic Alliance. According to public announcements, the project was made possible in part through funding from the Kane County Riverboat Fund.Rather than opening as a traditional brick-and-mortar restaurant, The Flavor Lab operates as a mobile unit, allowing it to serve food at community events and gatherings throughout Aurora and surrounding areas.A Community-Supported LaunchLocal organizations publicly celebrated the debut of The Flavor Lab, highlighting it as a collaborative effort tied to broader community development initiatives. Social media posts from AID describe the project as “more than a food truck,” emphasizing its role as a mobile culinary experience designed to engage residents at events across the city.While details such as a permanent schedule, menu, or dedicated website have not been publicly released, community partners have encouraged residents to look for The Flavor Lab at upcoming local events.What We Know — and What’s Still EmergingAt this time, publicly available information confirms:The Flavor Lab operates as a food truckIt has received community and grant-based supportIt was officially introduced through a ribbon-cutting eventIt is intended to appear at local events around AuroraThere is currently no public storefront address, published menu, or standalone business website, and no information has been released indicating a permanent physical location.Part of Aurora’s Evolving Food SceneMobile food concepts continue to play an important role in Aurora’s local economy, offering flexibility for operators and opportunities for residents to experience new food options at festivals, markets, and community events.The Flavor Lab joins a growing list of food trucks and mobile vendors contributing to Aurora’s diverse culinary landscape.Aurora Buzz will continue to follow developments as more information becomes available and as The Flavor Lab begins appearing at events across the city.

A long-discussed mixed-use development on Aurora’s far east side has cleared an early approval stage, setting the groundwork for a project that includes retail space, a drive-thru business, restaurants, and a controversial gas station.The project is planned for the northeast corner of Eola Road and Hafenrichter Road, a highly visible intersection near the Jewel-Osco shopping center and surrounded by dense residential neighborhoods.While the overall development concept has received positive feedback from some city officials and residents who want more amenities, the gas station component continues to draw community concerns.What the Development IncludesAccording to the Chicago Tribune, the site plan outlines a mixed-use commercial area featuring:A gas station (the most debated element)RestaurantsDrive-thru service businessesRetail spacesThe project is still early in the approval process. Final considerations, including detailed site design and traffic patterns, will come before the Aurora City Council at a later date.Why the Location MattersThe Eola & Hafenrichter intersection has been a point of contention for years due to:Heavy commuter trafficProximity to residential subdivisionsPrevious resistance from homeowners regarding fuel stations in this corridorResidents opposing a gas station cite concerns about traffic, noise, and environmental impact. Supporters argue the area needs expanded commercial options and that the development could improve convenience and boost local tax revenue.Early Approval Doesn’t Mean Final ApprovalThe project’s initial approval only advances it to the next stage, it does not finalize the gas station.City staff and elected officials will continue refining:Traffic flow and roadway impactPlacement of the gas pumps and convenience structuresArchitectural and environmental reviewsCompatibility with nearby homesThe Tribune reports that the city has not yet voted on full approval for the gas station itself.A Community Divided and EngagedMixed-use projects in fast-growing suburbs often generate strong opinions, and this one is no exception.Residents have expressed:ConcernsTraffic increasesGas station environmental impactChanging neighborhood characterSupportDesire for more local businessesConvenient servicesBoost to local retail optionsThis discussion highlights how Aurora continues to balance growth with neighborhood priorities, especially in high-demand areas like the far east side.What Happens Next?The development will now move into deeper review stages before returning to city committees and ultimately the Aurora City Council for final consideration.As the project evolves (more detailed plans) including building design, safety considerations, hours of operation, and traffic studies, will become public.Join the ConversationWhat do you think about a gas station at Eola & Hafenrichter?Do you believe this development will benefit the area, or should the land be used differently?Share your thoughts. Your voice helps shape the future of our community.

One of Aurora’s most magical holiday traditions is officially lighting up the season once again. The Aurora Symphony of Lights, located at 1293 Yellowpine Drive on the West Side, is back, and brighter than ever.This neighborhood light show has grown into a community favorite, drawing families from across Aurora and surrounding towns. What makes it special? It’s not just a display, it’s a full synchronized experience, with thousands of lights dancing in rhythm to music, colorful animations across the home’s façade, and towering LED features that transform the entire block into a winter wonderland.Whether you’ve visited in years past or this is your first time hearing about it, the show is absolutely worth the trip.What Families Can Expect This YearHere’s why the Symphony of Lights continues to be one of Aurora’s most beloved holiday activities:1. A fully synchronized light showThe entire setup is programmed to music, creating a choreographed display that’s captivating for both kids and adults.2. A drive-up or walk-up experienceYou can enjoy the show from the comfort of your car or step out and feel immersed in the lights.3. A free activity for all agesIn a season filled with events that can get pricey, this is a cost-free way to create memories with the whole family.4. A local homeowner’s labor of loveDisplays like this are a reminder of what makes Aurora special, neighbors who pour time, creativity, and heart into something that brings joy to the entire community.Planning Your Visit📍 Address: 1293 Yellowpine Dr., Aurora (West Side)🕒 Best viewing times: After duskPlease be respectful of the neighborhood, watch for pedestrians, and keep traffic flowing.A Great Option for Winter Family FunIf you’re looking for an easy, family-friendly outing this holiday season, this show is one to add to your list. Bring hot cocoa, load up the kids, turn on the radio, and enjoy a magical break from the busyness of life.This is the kind of holiday tradition that makes Aurora feel like home—bright, creative, and full of community spirit.

The holiday season is almost here, Which events and traditions are YOU most excited about in Aurora this year! ❄️Take a minute to vote for your favorite:

A new affordable housing development breaking ground in Aurora this November represents more than bricks and mortar, it reflects years of collaboration, community persistence, and the lasting legacy of one of the city’s most influential advocates for the unhoused.On November 14, community leaders, elected officials, nonprofit partners, and residents gathered at 550 Second Ave., the former site of St. Paul Lutheran School to celebrate the groundbreaking of Las Rosas, a 20-unit affordable housing development designed to serve individuals with disabilities.The project is named in honor of Sister Rose Marie Lorentzen, the late founder of Hesed House, whose decades of work reshaped how Aurora cares for its most vulnerable residents.A Project Rooted in Mission, Not MomentumLas Rosas is the result of a rare collaboration between three Aurora-area nonprofits:Hesed HouseThe Neighbor ProjectAssociation for Individual Development (AID)Together, these organizations brought a shared vision to life, one focused on permanent supportive housing, on-site services, and dignity for residents.Speaking at the groundbreaking, Joe Jackson, Executive Director of Hesed House, reflected on Sister Rose Marie’s guiding principle, quoting Matthew 25:40:“Whatever you did for one of the least of these brothers and sisters of mine, you did for me.”Jackson acknowledged the resistance and skepticism Sister Rose Marie faced throughout her work, noting that her persistence laid the foundation for projects like Las Rosas to exist today.A Complex Project in a Challenging EnvironmentThe development carries a $15.4 million price tag, with approximately $3 million in federal funding, alongside state and local support. Nonprofit leaders acknowledged that projects of this scale come with real risk, especially in an uncertain funding climate.Lore Baker, Executive Director of AID, described the balancing act nonprofits face:Managing limited financial reservesNavigating shifting federal and state prioritiesTaking calculated risks to meet urgent community needsDespite the challenges, Baker emphasized that the need for affordable housing far outweighs the risk.What Makes Las Rosas DifferentAccording to project leaders, Las Rosas stands out in several ways:It is nonprofit-led, rather than driven by for-profit developersIt includes on-site services for residentsIt represents one of the first collaborative nonprofit housing developments of its kind in IllinoisThe project involves renovating the existing 31,000-square-foot school building, including its basement bowling alley, and adding a 10,800-square-foot expansion.When completed, Las Rosas will include:14 one-bedroom units6 two-bedroom units59 parking spacesA community room with a half-court gymAn elevator connecting old and new sectionsConstruction is expected to be completed around this time next year.A Legacy That Continues to Ask MoreIn a moment that resonated with many attendees, Joe Jackson shared a memory of calling Sister Rose Marie to tell her the project would be named in her honor.Rather than expressing gratitude, she asked two practical questions:“How many units?”“How soon can you move people in?”It was a reminder that her legacy was never about recognition, it was about urgency.What This Means for AuroraLas Rosas reflects a broader conversation happening locally and nationally:How can communities expand affordable housing responsibly?What role should nonprofits play in long-term solutions?How do partnerships reduce risk and increase impact?Project leaders expressed hope that Las Rosas will not be a one-time effort, but a model that can be replicated in Aurora and beyond.Join the ConversationAffordable housing remains one of Aurora’s most pressing challenges.Projects like Las Rosas raise important questions for the community:What does effective collaboration look like?How should success be measured in housing initiatives?How can Aurora continue honoring its legacy while meeting future needs?Aurora Buzz will continue following this project as it moves from construction to completion.CreditsThis article is based on reporting by Denise Crosby, originally published November 23, 2025.

Aurora is full of amazing small shops that offer unique gifts you won’t find in big chain stores and shopping local is one of the best ways to support our community. Whether you’re buying candles, clothes, plants, vintage treasures, or gift cards, our hometown shops have you covered.Here’s why shopping local matters and how it compares to big-name retailers.Local spots like Undisputed Vintage, Nide Jardin, Aura Holistic, The Cornucopia Shop, and If These Walls Could Talk carry items you just can’t get from big chains:One-of-a-kind vintage piecesRare plants and crystalsLocal art and handmade goodsSpecialty teas and curated décorBig stores stock the same products nationwide nothing personal or special.When you shop local, you talk to the owners and staff who actually care. They’ll help you pick out the perfect gift, share product stories, and even make custom suggestions.Chains? Not so much.Shopping local supports:Local jobsLocal familiesLocal schools, events, and community programsBig chains send most profits out of town.Local shops often source more responsibly and use less shipping and packaging than big retailers do.All of these Aurora shops offer gift cards, and they make perfect presents when you’re not sure what someone will love most.Gift cards let a friend or family member pick exactly what they want from:A vintage treasure at Undisputed VintageA handmade tea blend from The Cornucopia ShopA custom frame at If These Walls Could TalkA unique find from Nide JardinA gift card to Aura Holistic Wellness for a healing experienceGift cards are thoughtful, local, and super easy.One of the best perks of shopping small in Aurora?You don’t have to deal with the chaos.Local shops usually have:Short lines (if any!)Relaxed atmospheresEasy browsingQuick, friendly checkoutNo massive parking lots. No packed aisles. No cart traffic jams.Supporting small businesses isn’t just shopping it’s investing in our city’s character and future. These shops give Aurora its charm, personality, and creativity. When we choose them over big brands, we help keep that alive.Aurora’s local shops offer better gifts, better experiences, and better impact. So next time you’re out shopping especially during the holidays or for birthdays skip the big chains and show some love to the small businesses that make our hometown special.

What Aurora’s New Cell-Mapping Tool Could Mean for the Whole City (Not Just APD)Aurora is weighing a $170,000 purchase of a cellular “drive test” scanner for the police department. A tool designed to map how cell signals behave in specific parts of the city, mainly for investigations and missing-person cases.But here’s the bigger story:This tool creates extremely detailed maps of Aurora’s digital infrastructure.Right now, most conversations focus on law enforcement. But if the City takes the right steps, this same tool could unlock major opportunities for Aurora’s future as a growing tech hub.Here’s how.1. It Maps Aurora’s Connectivity in a Way We’ve Never Seen BeforeThe scanner reads real-world cell signal strength across every block it drives:Dead zonesWeak towersInterference pockets5G gapsHigh-demand corridorsThis is the kind of dataset cities usually have to hire outside consultants to create at a much higher cost. If used wisely, it becomes a blueprint for digital planning across the city.2. It Can Help the City Expand Broadband and Close Digital GapsNot everyone in Aurora has access to strong internet or consistent mobile coverage.The scanner can show:Which neighborhoods face poor connectivityWhere broadband investments are neededWhich areas qualify for federal/state digital equity grantsWhere public WiFi or fiber build-outs would be most impactfulThis positions Aurora to compete for millions in digital infrastructure funding.3. It Supports Aurora’s Push to Become a “Tech Town”The CIO has talked publicly about Aurora’s future:innovation districtsquantum computing partnershipstech-forward developmentsmart city initiativesThose plans require strong, reliable digital infrastructure. The scanner’s data can show:where future smart sensors could gowhere autonomous vehicles would strugglewhere environmental/traffic IoT devices could operatewhich business corridors are ready for next-gen techIf Aurora wants to attract startups and tech companies, real connectivity maps matter.4. It Creates Transparency Around Connectivity (Not Surveillance)This is one of the most misunderstood parts.The scanner does not collect personal information.It doesn’t intercept messages, calls, or track individual phones.It simply measures the environment, towers, strength, frequencies, and coverage.Paired with clear policy, this tool can actually increase transparency by showing:where residents lack reliable servicehow carriers are performing in different neighborhoodswhether Aurora’s digital infrastructure is keeping up with its growthThis is valuable information for businesses, residents, and city planning.5. Right Now the Tool Is Framed as “For APD Only.” But It Doesn’t Have to Stay That Way.The current proposal lists law enforcement as the sole purpose.However, nothing publicly available says it must be restricted to APD.A simple policy addition or City Council directive could allow:Non-investigative citywide scansCollaboration between APD and the CIOShared data for planning, innovation, and infrastructurePublic transparency showing how the tool is usedThis allows the city to get full value out of a $170,000 investment.6. Aurora Doesn’t Have High Gun Violence — So Broader Use Makes SenseAurora is not Chicago.Major violent-crime cases are relatively low, and missing-person investigations, while serious; are not daily events.If the city buys this tool strictly for policing, it may sit unused much of the year.If the city allows infrastructure and planning use, it becomes:a digital equity toolan innovation mapping toola smart city planning toola broadband planning toola technology expansion toolIn short: something that benefits the whole community.7. So What’s Next?If the scanner is approved, here’s what residents may want to watch for:Will the City allow shared use between APD and the CIO?Will the data be used to improve digital equity?Will Aurora use the maps to pursue infrastructure grants?Will the public get reports showing how the scanner is used?Will this investment support Aurora’s goal of becoming a tech-driven city?Aurora has a real opportunity here.This tool can be more than just an investigative device. It can be a building block for the city’s future. But only if the City structures it that way.

A recent proposal from the Aurora Police Department has sparked strong public debate, raising questions about technology, transparency, and the qualifications of a proposed outside trainer.APD is seeking approval for a $170,000 contract that would fund staff training and implementation of an autonomous mobile network-scanning system, a tool designed to map and analyze cellular activity throughout the city. Supporters argue the technology could improve investigative efficiency and modernize the department’s digital capabilities.However, many residents and community leaders have expressed concern over two main issues:the privacy implications of the surveillance technology and the choice of the contractor proposed to run and train staff on the system.What the Technology DoesThe proposed equipment is similar to products from major telecom-testing companies such as Rohde & Schwarz. These systems can:Scan cellular networksDetect signal interferenceMap coverage zonesIdentify unusual activity that may be relevant during investigationsWhile these tools are often used by carriers and public-safety agencies, they also raise questions about how the data is collected, how long it is stored, and whether it can be used for broad, non-targeted surveillance.Community members have requested clearer information on:Data-retention policiesOversight mechanismsWhether any personally identifiable information would be capturedWhether APD has considered alternative vendors with established credentials in public-safety technologyConcerns About the VendorThe most vocal point of debate centers on the individual APD has proposed to conduct the training and implementation. Residents noted that:The individual is not a certified distributor or listed representative for the scanning equipment.It is unclear what formal relationship, if any, exists between the trainer and the product manufacturer.Some community members have raised concerns about the individual’s publicly posted views on policing, arguing that the tone does not align with modern de-escalation and community-based policing standards.These issues have led both residents and some aldermen to ask why APD selected this particular contractor over firms with longstanding qualifications in cellular-analysis technology.Aldermen Divided on ApprovalWithin City Hall, the proposal has not gained universal support. Some aldermen are pushing for approval, citing the department’s need for updated investigative tools. Others are calling for:A competitive bidding processAn independent technical reviewA vendor with documented expertise and proper manufacturer authorizationClear boundaries on how the technology will be usedAt recent meetings and online discussions, residents emphasized that public-safety tools must not only be effective but also implemented by qualified, reputable professionals who reflect the city’s values.Community Requests More ClaritySeveral questions remain open:Why this contractor specifically?Is the city receiving the best value for a $170,000 investment?What protections will be put in place to prevent misuse of cellular-scan data?Has the city explored vendors with direct manufacturer credentials or wider industry recognition?Until those questions are addressed, many residents say the contract should be paused. The call is not against APD improving its tools, but for greater transparency, a competitive selection process, and a careful evaluation of both the technology and the trainer being hired to deploy it.What Happens NextThe proposal is expected to return to committee for further discussion. Residents can submit questions, attend upcoming public-safety or budget hearings, and review posted documentation once it becomes available.As the city weighs the benefits of advanced investigative tools against concerns from the community, the central issue remains the same: ensuring that public safety, civil liberties, and community trust move forward together.The next public meeting where this issue could be raised is:Aurora City Council regular meeting on Tuesday, November 25, 2025 at 6:00 PM.  Also, the Public Health, Safety & Transportation Committee of the city meets next Tuesday, November 25, 2025 at 4:00 PM. 

A meaningful community event focused on youth mental health and emotional well-being is happening this Saturday, November 22, and families across Oswego, Aurora, and surrounding areas are encouraged to take part.Hosted at Oswego East High School from 10 AM to 1 PM, the Youth Mental Health & Wellness Summit is a free event designed specifically for Junior High and High School students. The gathering is co-sponsored by the SD308 Coalition, Mosaic, and Accelerate Career Through Education, all working together to provide support, education, and a safe space for young people.Why This Event MattersYouth today face unique pressures, from academic stress and social challenges to the lingering emotional effects of the past few years. Many students are looking for tools, guidance, and a sense of belonging.This summit creates a welcoming environment where students can:Participate in honest conversations about mental healthLearn practical strategies for managing stress and building resilienceConnect with peers and trusted adultsExplore resources available in the communityStrengthen the skills needed to support their own well-beingEvents like this help ensure that young people feel supported, informed, and understood.Community Partners Supporting the EventSeveral local organizations have stepped forward to make the summit possible:Maciano’s Pizza in Aurora is providing food for attendeesAccelerate Career Through Education is donating supplies and drawing prizesEllie Mental Health is providing mental health information and support resourcesTheir participation helps create a warm, welcoming environment where students feel valued.Event InformationLocation: Oswego East High SchoolDate: Saturday, November 22Time: 10 AM – 1 PMCost: FreeEligibility: Open to all Junior High and High School students, regardless of school districtRegistration link:https://docs.google.com/forms/d/e/1FAIpQLScaoMG5crklj_mZcrJoVpCv3Lmf8cUYH-iFpSBpCyu6qKJGBA/viewformA Call to the CommunityStrong communities are built when we take care of our young people. Whether a student is struggling, thriving, or simply looking to gain more knowledge and support, this summit offers something valuable for them.Parents, guardians, educators, and community leaders are encouraged to spread the word and encourage students to register.This Saturday is an opportunity to show our youth that their mental health matters — and that their community is here for them.